Enhance online customer engagement with QA and Testing

Customer products, retail, and distribution have changed their route and moved towards the newer path of online shopping. The trend has grown even more due to the closing of physical stores during the lockdown. In the past year, it’s clearly recorded that online shopping has increased manifolds.

However, one of the key aspects of any successful online business is robust customer engagement and it is only possible through flawless customer experience. You need to have end-to-end software testing and quality assurance (QA) to launch a reliable, secure, and scalable application.

More secure and efficient applications

Robust quality assurance ensures efficient adoption of new-age technologies while embedding security, safety, and quality. As businesses collect more customer data and personal information along with companies going the direct-to-consumer route; the need for data security testing, penetration testing, and regulatory alignment testing has increased manifolds.

Another reason QA has become business-critical is due to the need to have a faster, more scalable, and customer-friendly application. On top of that, businesses are also leveraging automation features like advanced virtual assistants and personalized product recommendation engines. All these advanced features require thorough testing to ensure a flawless customer experience.

Testing customer experience is necessary

We at iTransition believe that customer experience testing is one of the most crucial steps in the success of an online business. Customer experience testing can help businesses validate several key steps from the customer viewpoint. 

Here are its crucial components:

• Accessibility Testing: An accessible application is the foundation of any customer-friendly and responsible business. Leverage end-to-end accessibility testing or remediation solutions to make your app accessible to disabled users. In the process, the application will become even more user-friendly and secure for all users.

• Omnichannel Experience: Now businesses have the flexibility to interact with their target groups on multiple touchpoints including social media, and devices. Customer experience testing can fix gaps in the omnichannel experience and also help you design a better customer experience.

• Payment/ Checkout: If you are running an eCommerce app then the end goal is to encourage the user to make the purchase. However, a sloppy check-out experience can result in lost business and bad word of mouth. Enhanced customer experience by testing of payment app can ensure smooth and flawless check out to deliver a customer delight experience.

What to do next for QA and Testing in CPRD?

As we move ahead, the online business experience will be fuelled more by artificial intelligence (AI) and machine learning (ML) to give a more personalized customer experience. Manufacturers and businesses are already demanding new-age technologies that involve blockchain.

We at iTransition believe that robust QA and testing has to become an integral part of any business going through digital transformation. The focus has now completely shifted towards delivering a refined and error-free customer experience. Now the business can’t flourish by just selecting the finest software; they need to test it thoroughly and refine it further through end-to-end software testing and quality assurance.

Talk to experts at iTransition to explore how we can help your business.